Experience Design
& Innovation
Innovate
We help Innovate Experience Strategies, Business Models, Product Value Propositions & Roadmap
Re-imagine & build
We Re-Imagine & Build Customers’ Product Experience Journeys & Interactions
Audit, scale, enhance
We Audit, Scale & Enhance Customers’ Product Experience to drive predictable Customer
The world is moving from Product-Service Economy to a Transformational Experience Economy wherein consumers have shifted from Passive consumption to Active Participation. In this era of connected experiences and instant information sharing, it’s critical to understand the end Users of these products and services at an intimate level and leverage this knowledge to build transformational interactive experiences.
Our Experience design studio collaborates with customers and provides a measurable approach to Re-imagine and Transform their Customer experiences through our Strategic Product Design Thinking Approach. We apply Research, Data Insights combined with a Lean approach to build Human-centred experiences in an increasingly AI, ML and RPA dominated world.
Experience Design & Innovation
offerings
Consulting
& Advisory
Experience
Design
Experience
Re-Imagination
& Transformation
Consulting & Advisory
As the competitive advantages that technology provides continues to diminish, we see a more level-playing field. Enterprises are increasingly looking at Customer Experience delivered by their products and services to be the source of differentiation and long term competitive advantage. Our consultants help you assess your current product experience, identify precise experience improvement opportunities and deliver transformational experiences to help drive Product adoption.
We simulate the current usage patterns of your customers, apply user research and data analytics to discover expanded use cases and deliver transformative experiences. The data inputs, insights are used to modernize, standardize & rationalize the experiences to its core. Thus help improve the roadmap and customer experiences by employing:
- Product-Service experience Maturity assessment & Roadmap definition
- Product-Service experience Competitive benchmarking & Customer research
- Customer experience journey mapping strategy & blueprint
- Product design strategy, Product canvas & Value proposition workshops
Experience Design
Whether you are looking to improve product-service experience of an Existing platform / product or design experience strategy for New products / platforms, our unique strategic experience design approach can help you create impactful customer experiences. Our solutions are focused around enhancing end customer productivity, customer journey interactions, adoption, product-service intuitiveness and conversion at optimal cost which drives an improved ROI.
We employ structured process based on ISO 13407, ISO 9241, and ISO/IEC 9126-1 ISO/IEC 9126-4 to design human cantered products.
- Design strategy execution & implementation
- Experiential & interactive prototyping
- Define product/service canvas, customer journey map, interactions & blueprints
- UX/Usability & experience testing, benchmarking
Experience Re-Imagination & Transformation
Personifying a product or service is part art and part science where we bring in the science of product re-imagination & experience transformation; and help craft immersive, human-centred products or services. Our design teams employ our full stack Strategic Product Design Thinking framework to help clients deliver transformative customer experiences by targeting latent, unmet user needs. Our Experience Design & Innovation Studio pioneers new methods to help you re-imagine and transform the present and future state of experiences delivered by products or services. We achieve this through research and our capabilities across product innovation, market insights, cognitive science, underlying principles of human experience design; and emerging digital technologies such as AI, ML & RPA.
We emphasise the underlying Human experience design, Strategic Product Design Thinking Framework and Design science as key focal points towards achieving the desired re-imagined and transformed solution:
- Product Re-Imagination (Business model, Product canvas, Value proposition canvas, CX Canvas, AI/ML Canvas, CX Journey blueprints, Experiential interactive prototypes)
- Experience Design Lab
- Evaluator based: Product statistical experience assessment, Product comparative benchmarking
- Observation, Interview & Survey Based: Design Audits, Expectancy Test, Affordance & Contrast Test, End User Performance Test, End User Performance, NPS, CSAT
- Tool Based (Cognitive & Neuro-Science based): Remote Assessment & Lab Based Assessment, Eye Gaze Tracking
- Experiential & Interactive Prototyping
- UX/Usability & Experience testing, Benchmarking
